Scale Smart Leaders: The Ultimate Guide to Building a Thriving B2B Coaching Business Without the Marketing Chaos
Are you a talented B2B coach who feels like you're spending more time chasing leads than actually coaching? You're not alone. The reality is that most coaches entered this profession to transform businesses and empower leaders—not to become full-time marketers, content creators, and sales professionals all rolled into one.
Welcome to Scale Smart Leaders, where we believe coaches deserve to do what they do best: coach and lead. If you're tired of the endless marketing maze and ready to build a coaching practice that delivers real freedom and revenue, you're in exactly the right place.
What Makes Scale Smart Leaders Different?
At Scale Smart Leaders, we've built our entire business model on one core principle: B2B coaches should just coach.
Founded by Breven Thomas, who has over eight years of experience in the coaching business, Scale Smart Leaders was created to solve a critical gap in the industry. Breven recognized that coaches were excellent at their craft but were being forced into roles they weren't optimized for—marketing, sales, and endless client acquisition.
The result? A comprehensive system that helps B2B coaches add 10-18 members to a group coaching model, work flexible hours (just 10-15 hours per month), and add an additional $20K or more monthly—all without the constant headache of client retention problems.
The Problem: Why Most B2B Coaches Feel Stuck
The Ever-Growing Burden of Being Your Own Marketing Department
The modern coaching landscape demands more than exceptional coaching skills. To secure high-value B2B clients, coaches are expected to be adept marketers, savvy salespeople, and efficient administrators—all at once. This multi-faceted role quickly becomes overwhelming:
Lead Generation Exhaustion: Cold outreach, networking events, endless LinkedIn scrolling—finding qualified leads for your specific B2B niche is a monumental task that requires consistent effort and often yields inconsistent results.
Content Creation Carousel: From blog posts and white papers to webinars and case studies, the need for valuable content is constant. This isn't just writing; it's researching, strategizing, editing, and distributing—all demanding significant time and mental energy.
Social Media Syndrome: Maintaining an active, engaging presence across multiple platforms like LinkedIn, X, and Facebook takes daily dedication. It's not just posting; it's engaging, analyzing, and staying current with ever-changing algorithms.
Sales Funnel Fatigue: Building and optimizing an effective sales funnel—from initial contact to conversion—is a complex process. It involves nurturing relationships, overcoming objections, and closing deals, often stretching out over weeks or months for B2B clients.
The High Cost of Being "Stuck"
When B2B coaches are primarily occupied with marketing, the repercussions are far-reaching:
Diminished Client Impact: Less time spent coaching means fewer breakthrough moments for your clients, potentially hindering their growth and limiting the transformative power you can offer.
Burnout and Frustration: The relentless grind of marketing, coupled with the pressure of securing new business, can lead to significant stress and burnout, eroding the joy you once found in coaching.
Stagnant Business Growth: Inefficient marketing processes result in inconsistent client pipelines, making it challenging to scale your business and achieve predictable revenue.
Lost Opportunities: While you're busy with marketing, potential high-value clients might be engaging with other coaches who have a more streamlined acquisition process.
The Scale Smart Leaders Solution: Your Path to Delivering More and Marketing Less
At Scale Smart Leaders, we offer a unique, comprehensive approach that addresses these challenges head-on, allowing you to regain focus on your passion and purpose.
Here's Exactly What We Do to Support Your Coaching Business:
1. We Help B2B Coaches Add 10-18 Members to a Group Coaching Model
Imagine having a consistent flow of high-caliber individuals ready for your guidance. Scale Smart Leaders provides the expertise and proven strategies to build and scale your impact by attracting a robust group of 10 to 18 members to your exclusive group coaching model.
This ensures a predictable client base, allowing you to focus on program delivery rather than constant client hunting.
2. We Implement Our Already Advisory Group System
Forget the guesswork of identifying and attracting top-tier clients. Scale Smart Leaders employs a meticulously designed Corporate Advisory Group System that consistently brings in the right decision-makers—CEOs, Executives, and VPs—who are genuinely seeking the transformative coaching you offer.
This targeted approach ensures quality leads, not just quantity.
3. We Help Our Coaches Bring in Clients with a Personal Fractional CMO and Sales Advisor
You won't navigate the complex world of client acquisition alone. Scale Smart Leaders assigns you a dedicated Fractional Chief Marketing Officer (CMO) and a Sales Advisor.
This powerful duo works hand-in-hand with you, strategizing and executing a tailored client acquisition plan that aligns with your unique strengths and target audience. They handle the lead nurturing, the messaging, and the sales conversations, ensuring you're connected with ready-to-engage clients.
This means you benefit from professional marketing expertise without the overhead or the time commitment.
4. We Help Manage & Set Up the Groups—All You Need to Do Is Coach
The administrative burden of setting up and managing a coaching group can be daunting. Scale Smart Leaders handles all the intricate details of group organization, scheduling, and logistical coordination.
Your primary responsibility remains delivering exceptional coaching. Crucially, these client relationships are exclusively yours, fostering long-term partnerships and recurring revenue streams that belong entirely to you.
5. We Help Implement a Client Service Advisor
To further streamline your operations, Scale Advisor**. This invaluable team member assists with automating mundane administrative tasks for your group, such as onboarding new members, managing communications, and distributing resources.
This robust support system frees up your precious time, allowing you to focus less on operational intricacies and more on delivering impactful coaching.
6. Work Flexible Hours (10-15 Hours Per Month) and Add Additional $20K a Month
Scale Smart Leaders' system is engineered for your maximum efficiency and profitability. By leveraging our established processes and comprehensive support, you can achieve substantial financial growth, adding an additional $20,000 or more per month to your income, all while maintaining a highly flexible schedule of just 10-15 hours dedicated to the program.
Furthermore, our model significantly reduces client retention challenges, providing a stable and predictable income stream—something Breven Thomas deeply values for every coach in the Scale Smart Leaders network.
Why Scale Smart Leaders Works: The Power of True Ownership
Unlike traditional coaching agencies that often take a large cut of your revenue or leave you competing for leads, Scale Smart Leaders empowers you with true client ownership.
The clients brought into your groups are yours. The relationships are yours. The long-term revenue is yours.
This model, championed by Breven Thomas, ensures that your dedication to coaching translates directly into sustained professional and financial growth.
Real Results from Coaches Like You
Scale Smart Leaders has helped thousands of leaders make smarter decisions, lead with confidence, and grow their companies. Our coaches have been featured in major publications and have experienced transformative results:
Todd Nuckols: A B2B Coach targeting CEOs, Presidents, and Business Owners added 3 clients in less than 60 days on a monthly retainer.
The CEO Elevation Experience: A B2B Business Consultant targeting CEOs, Presidents, and Business Owners doubled growth without having to bank on referrals or using an agency to bring.
Dr. Liz Coaching: A B2B Coach targeting CEOs, Presidents, and Business Owners lande $10K client in 28 days.
Suraj GROUNOW Coaching: A B2B Business/Career Coach went from $0 in sales to 10 new clients in 5 months.
These aren't just testimonials—they're proof that when you remove the marketing burden and focus on coaching excellence, extraordinary results follow.
The Scale Smart Leaders Approach: Your Complete Freedom & Revenue System
Our approach is meticulously designed to liberate you from the relentless grind. We empower B2B coaches to achieve the ultimate balance: working flexible hours, typically just 10-15 per month, while consistently adding an additional $20K or more to their monthly income, all without the constant headache of client retention problems.
Why Coaches Choose Time and Financial Freedom
✓ Coached for Efficiency: We've empowered thousands of leaders to make smarter decisions, operate more efficiently, and achieve significant growth. Now, we apply that same strategic focus to your coaching business, ensuring you work smarter, not harder, leading to those coveted flexible hours.
✓ Groups for Stability: We handpick and place 8–10 high-level CEOs and executives from non-competing companies into YOUR group using our proven process. This provides a consistent, high-value client base, eliminating the feast-or-famine cycle and the inherent stress of client acquisition.
✓ Coach More, Earn Predictably: Finally, you can redefine your work-life balance. Our model enables you to dedicate 80% of your time to coaching and 20% on business activities, allowing you to focus on your passion. This efficiency directly translates into the ability to consistently add an additional $20K a month, without the need for endless hours.
✓ Clients Forever, Retention Solved: These are YOUR clients. You own the relationship. You get the revenue. We just help you grow faster and more efficiently. This foundational principle, championed by Breven Thomas, virtually eliminates client retention problems, ensuring a stable income stream month after month, year after year.
How to Get Started with Scale Smart Leaders
Ready to escape the marketing maze and start coaching more while marketing less? Here's what happens next:
Step 1: Determine If You Qualify
Scale Smart Leaders works best for B2B coaches who already have coaching experience but are tired of the grind and ready for a smarter way to scale. If you're currently working with CEOs, executives, or upcoming leaders, you're likely a perfect fit.
Step 2: Join Our Community
When you partner with Scale Smart Leaders, you're joining a powerful community of high-caliber executives who challenge each other, inspire each other, and share their perspectives to help each other make better decisions, become leaders, and achieve better results.
Step 3: Let Us Build Your System
our proven Corporate Advisory Group System, assign your Fractional CMO and Sales Advisor, set up your client service automation, and start filling your group with qualified members.
Step 4: Focus on What You Do Best
With all the marketing, sales, and administrative work handled, you simply show up and deliver exceptional coaching to your group members.
Frequently Asked Questions About Scale Smart Leaders
Q: Is the Corporate Advisory Group System like a Vistage-style roundtable?
Yes, it's a roundtable format that you facilitate and lead, bringing together high-level executives for peer learning and growth.
Q: Who acquires and places members in my group?
Scale all member acquisition and placement using our proven system and dedicated team.
Q: How does Scale Smart Leaders get paid?
We work on a partnership model designed to ensure mutual success. Details are discussed during the qualification process.
Q: Are you like a coaching agency?
No. Unlike traditional agencies, you maintain complete ownership of your client relationships and revenue. We simply provide the infrastructure and support to help you grow.
Q: How do I get paid?
You receive directly from your group members. These are your clients and your revenue streams.
The Time to Act Is Now
If you're a B2B coach feeling trapped in the endless cycle of marketing, dreaming of a business where you can dedicate 80% of your time to transforming lives and organizations through coaching, then Scale Smart Leaders is your answer.
It's time to stop chasing leads and start leading change.
Join the growing number of coaches who have partnered with Breven Thomas and Scale Smart Leaders to build the thriving, impact-driven practice they always envisioned.
Ready to Scale Smart?
Looking to Coach More and Handle Less?
Coach a Private Peer Group of CEOs and Executives—and do what you do best: coach and lead.
We help B2B Coaches build and run high-level CEO Advisory Groups so they can grow faster, earn more, and finally coach without the chaos
Visit ScaleSmartLeaders.com to learn more and see if you qualify.
About Scale Smart Leaders
Scale Smart Leaders is dedicated to helping B2B coaches escape the marketing maze and build sustainable, profitable coaching practices. Founded by Breven Thomas, our mission is simple: let coaches focus on coaching while we handle everything else. With our proven Corporate Advisory Group System, dedicated support team, and commitment to coach ownership, we're transforming how coaching businesses grow.
Scale Smart Leaders Worldwide Headquarters
9200 W 191st St, Mokena, IL
This is your opportunity to design a coaching practice that perfectly aligns with your lifestyle goals, freeing you from the constant hustle and delivering consistent, substantial rewards. Welcome to Scale Smart Leaders—where coaches deserve to deliver more and market less.
