Why We Charge a Setup Fee

Coaches ask about the setup fee a lot. Why collect a one-time fee up front? Why not skip it and take a bigger cut of the revenue instead?

Honest answer: the fee is about risk, and we're carrying most of it.

There's no guarantee a coach closes anybody. The setup fee doesn't come close to covering the marketing side. Once you're on board, we're on the hook to spend our marketing resources for the next six months whether you close something or not, and we stay on the hook until you've closed five members. Financially, we're taking on more risk than the coach is.

And we've been burned before. We've had coaches take six months of our time and marketing, then sell those leaders into something other than the group. We've gotten better at sniffing those folks out, but that risk never fully goes away.

So the fee puts both sides in a fair place. You have skin in the game. We have more. Nobody chases a partnership they have nothing invested in, and that goes for both sides of the table. This is the most coach-friendly arrangement out there.

Compare it to the other model, where an agency closes the deals, takes 80% of the revenue, and hands you 20. I'd assume most established coaches don't want that math. Established coaching brands are who we build for, and a one-time fee fits how those businesses already run.

And if it doesn't work for you, that's okay.