Why We're Not Just Another Marketing Agency

We hear this one often. "Breven, I hired an agency to do this for me before, and it never really panned out."

Fair concern. Also apples and oranges.

Most marketing agencies are hired to sell you, the coach. That's the whole model. You're one person in a $5 billion industry, a needle in a haystack, competing against every other coach running the same kind of ads. Most of those campaigns fail for exactly that reason. Nobody's marketing budget outshouts an entire industry.

We don't sell the coach. We sell ScaleSmart Leadership, the groups. The offer itself is stronger than what's out there in the coaching market today, including from some of the bigger coaching companies. That's why we fill groups. We're marketing the concept, not a person.

And there's a money side to this too. A halfway decent marketing agency runs $4,000 to $5,000 a month, minimum three months, with zero revenue share. They get paid the moment a lead's email goes out. Whether that lead ever books a call, whether that call ever closes, none of it touches their paycheck. No skin in the game.

Our model works differently. We're a coaching company, not a marketing company, and that distinction is the whole point.

I get the skepticism. Just know it's a different animal.